The Be. Brand

A brand is far more than a logo or catchy marketing campaign. A brand is the unique attribute that sets you apart. It’s your promise.

Be. PILATES & FITNESS is a place where you can be. A place where you are enough. We will honor where you are while inspiring you to bravely push toward where you want to be.

Here you will be strong, be moved, be centered, be empowered & be transformed.

I designed this logo to represent the balance of grit and grace in each of us: the peace that comes from embracing our authentic self and the powerful transformation possible when we courageously choose to change and grow.

I will use the “Be.” as a gentle reminder - a little reminder to appreciate the extraordinary moment that is here and now.

The double triangle is a glyph meaning “transform”. As an INFJ (and someone who can work my appreciation of the Myers-Briggs Type Indicator into any conversation), I see potential in just about everything and everyone and am driven to help people create their best self. I believe Pilates will benefit every body and mind. It has the power to transform you.